Squabble

Privacy policy

How Souvenir Labs collects, uses, protects, and deletes information when you use Squabble.

Pre-launch draftLast updated 23 August 2026
Not yet effective. This working draft must be checked against the release build and live services before the external beta opens.

1. Who is responsible

SOUVENIR LABS LTD ("Souvenir Labs", "we", "us") is the controller of personal data processed through Squabble. We are registered in England and Wales under company number 17370314.

SOUVENIR LABS LTD71-75 Shelton StreetCovent GardenLondonUnited KingdomWC2H 9JQ[email protected]

2. Scope and age

This policy applies to the Squabble mobile app, its related services, and support requests. Squabble is for adults aged 18 and over. We collect a date of birth or receive an age-range signal where available to determine eligibility. We do not routinely collect identity documents. See our age-suitability page.

3. Information we collect

We receive information directly from you, from your use of Squabble, from other participants who interact with you, and from service providers or app stores used to operate Squabble.

4. Accounts, recovery, and starting again

You can use Squabble as a guest or verify a phone number. A guest account should not be treated as recoverable on another device until a phone number is linked. A verified phone number is used to secure and recover the same Squabble account and, if you choose, to find friends. Signing in with the same verified number on another device returns you to that account. If a guest verifies a number that already belongs to an established account, Squabble opens the established account rather than silently combining the two profiles.

Changing the phone number on an account requires verification of both the current and new numbers. The account identifier, activity, and Squabble+ entitlement stay with the account. Apple and Google payment accounts are separate from Squabble sign-in and are not used to find friends.

Start fresh is an account reset, not account deletion. It retains the account identifier, verified phone, Squabble+ entitlement, completed content shared with other participants, safety history, age and required policy-acknowledgement records, and a record that the reset occurred. It clears profile presentation, friend and discovery choices, matching and notification preferences, personalisation, and pending requests. To remove the account and its associated content instead, use account deletion.

5. Why we use information and our legal bases

Some information is necessary to create an account or provide a requested feature. If you do not provide it, that account or feature may not work. Optional information is identified when requested. You may object to processing based on legitimate interests by contacting us, and we will consider your circumstances.

6. Voice recordings and automated processing

Squabble is voice-first. When you record a contribution, audio is uploaded so it can be delivered to the other participant, transcribed, and used to provide conversation features and the requested analysis or outcome. Other participants can hear contributions shared with them. Recording starts only after you press the microphone control, and the app displays an active recording indicator while it is capturing audio. Before you first use the app, onboarding explains that recordings and conversation content are shared with transcription and AI providers for these requested features and asks you to agree to that processing.

Automated systems help transcribe, organise, summarise, evaluate, and prioritise content for safety review. Transcripts, summaries, scores, and outcomes can be incomplete, subjective, or wrong. They are part of the product and entertainment experience and do not determine legal rights or produce similarly significant real-world decisions. Automated signals may prioritise a safety review, but disputed moderation decisions can be appealed for human review.

Conversations can reveal political opinions, beliefs, health information, sexuality, or other sensitive matters. Only share information you are comfortable providing to the other participant and having processed to operate the feature. Do not record another person or upload an outside recording without the permissions required by law.

For UK and EEA users, processing a recording to provide the voice feature you deliberately request is generally necessary to perform our contract with you. We do not use conversation content to infer sensitive characteristics for profiling, advertising, or unrelated purposes. If we introduce processing that requires a separate special-category condition, we will identify an applicable condition and ask for explicit consent where required before that processing begins.

7. How long we keep information

8. Who receives information

Conversation content is shared with its intended participants. We also use providers for cloud hosting and storage, authentication and SMS, transcription, automated processing, notifications, optional product analytics, diagnostics, support, payments and subscriptions, non-personalised advertising, and app distribution. Providers may use personal data only to provide contracted services and must protect it under applicable data-protection requirements. Our service-provider list will identify the verified release inventory.

We may disclose information where reasonably necessary to protect users, investigate wrongdoing, comply with valid legal process, or complete a corporate transaction subject to appropriate safeguards. We do not sell personal data or share it for cross-context behavioural advertising.

9. International transfers

Some providers may process information outside the UK or EEA. Where required, we rely on an adequacy decision, approved contractual clauses, the UK International Data Transfer Addendum or Agreement, or another lawful transfer mechanism, together with supplementary safeguards where appropriate.

10. Security

We use access controls, encryption in transit, restricted service credentials, separated environments, monitoring, and deletion controls appropriate to the information and risk. No internet service is completely secure. Report a suspected vulnerability to [email protected]without accessing, downloading, or retaining another user's data.

11. Your choices and rights

Depending on where you live, you may have rights to access, correct, delete, restrict, or receive a copy of your information, object to certain processing, withdraw consent, and complain to a regulator. You may delete your account in Squabble or use the alternative process on our account-deletion page. To exercise another right, email [email protected]. We may need proportionate information to verify your identity.

Product analytics is off by default. You can turn it on or withdraw your consent at any time under Privacy in Squabble settings. Turning it off does not affect the app's core features.

UK users may complain to the Information Commissioner's Office. EEA users may contact the data-protection authority where they live or work. These rights are subject to lawful exceptions.

12. Changes and contact

We will post changes here and give additional notice in Squabble when a material change requires it. Questions, objections, and privacy requests can be sent to [email protected].